When you’re looking for a space to create a mood board of your life, odds are you’re curating it on Instagram. This social media platform is aesthetic-heavy AF, which makes it ideal for building a ...

To learn more about our editorial approach, explore The Direct Message methodology. A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They ...

When you hear the term “Instagram aesthetic,” a certain visual theme is likely to come to mind -- most likely reminiscent of what you tend to see on your customized Instagram feed. Maybe you think of ...

Want to Instagram like a fashion influencer? You're not alone. These days, it seems like celebs, Instagram models, and all us normies alike are turning their photo feeds into something increasingly ...

Instagram's head says creators will have to embrace a "more raw aesthetic" in the age of AI. Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular ...

Artfully photographed glasses of wine are all over Instagram — but a new collab between two digital age favorites encourages social media-savvy wine enthusiasts to put a whole new spin on these ...

In the recent past, Instagram users had grown so accustomed to the hyper-stylised blueprint of the A-list celebrity’s profile that homogeneous glamour shots felt seared into our blue-light fatigued ...

Bettina Makalintal is a senior reporter at Eater.com, covering restaurant trends, home cooking advice, and all the food you can’t escape on your TikTok FYP. Previously, she worked for Bon Appétit and ...

Instagram's top executive thinks AI has made the social media site's carefully curated grid a thing of the past. In an end-of-year message posted on Threads, Instagram head Adam Mosseri said that the ...