Store brands nearly triple national brand growth as Kroger, Hy-Vee and UNFI roll out high-protein, clean-label, plant-based ...

With consumers wanting more protein-centric meals and snacks, Kroger responded. Its Simple Truth line expanded with more than 80 protein-packed items. The brand’s largest expansion to date proves that ...

This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. Protein has been a defining trend across the food industry ...

If you’re trying to decide which protein shake is right for you, Premier and Fairlife are two popular brands you should consider.

With the start of the new year, The Kroger Co. has expanded its Simple Truth Protein product line, adding 24 new items to stores this month, the grocer announced Thursday.

CINCINNATI, Sept. 17, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is simplifying protein and enabling customers to reach their protein goals more easily with the launch of Simple Truth™ Protein ...