China’s influencer market is growing fast but new data finds it's harder for brands to know what they are really paying. According to R3’s 2026 China Social KOLC Governance Whitepaper, in 2025, the ...

Regulation, technology and buyer skepticism are pushing historically opaque industries toward radical transparency, and it’s ...

Transparency emerges as one of the strongest expectations: about 73 percent of respondents agree that brands and creators ...

Class actions alleging deceptive influencer marketing practices are going viral. These new lawsuits, naming both companies and affiliated influencers as defendants, mark the advent of a new era of ...

Democratic Senator Ed Markey on Friday said Congress should investigate a deal finalized Thursday by TikTok's Chinese owner ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

As someone who spent much of 2025 traveling across Europe meeting agencies, brands, creators, policymakers and even competitors, I've had a front-row seat to how the influencer marketing industry is ...