Winning Media Gold in The Drum Awards for Marketing APAC is Everything Everywhere All at Once from Lifebuoy and Unilever Vietnam. Here is the award-winning case study. So, breaking news: “Covid is ...

Throughout its 30 years in Vietnam, Lifebuoy has remained committed to protecting public health, with a special focus on children to contribute to a healthier, stronger young generation. Present in ...

Imagine you’re at the beach when you spot a swimmer in trouble a little over half a mile away. Throwing a lifebuoy that far is impossible, but flying one out? That’s where the TY-3R Flying Lifebuoy ...

Could you throw a lifebuoy all the way out to a distressed swimmer located one kilometer away? Nope, you couldn't … but you could fly one out to them, in the form of the TY-3R Flying Lifebuoy drone.

The young scout from Lifebuoy's 2013 TVC resurfaced in memes on Twitter amid the COVID-19 threat. In 2013, he was ridiculed, but now, he's a hero. Amid the Coronavirus (COVID-19) outbreak, Bunty, the ...

Winning The Drum Awards for Social Purpose in the Healthcare and Pharma category was Edelman and Unilever for the Lifebuoy Diagnosticker campaign. Here is the award-winning case study. Indonesia has ...

Hindustan Unilever’s popular soap brands such as Lux, Lifebuoy and Breeze are not the driving force behind the company’s growth. Instead, its premium line of soaps and detergents pushed HUL’s revenues ...

Time is critical when rescuers are alerted to a swimmer in trouble, a surfer who's taken a dive or a yacht guest who has fallen overboard. We've seen a number of crafty assistance devices over the ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. What to do if consumer needs change and the demand for your star product evaporates? Economic Darwinists would ...