Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

At CES 2026, Lego revealed a whole new kind of brick - the Lego Smart Brick. Far more than just a light-up brick, Lego has ...

Living up to LEGO's name and reputation, the company has launched the next iteration of its blocks during CES 2026 -- LEGO ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...