Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

The typical B2B buyer and sales cycle has changed in recent years, with buyers taking more of a lead in defining solutions to their problems – with much of this done online. A recent study by CSO ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

Perfecting the art of business-to-business (B2B) sales is a popular topic online, with an extensive body of work published on the topic. But while some advice offers valuable insights and unique ...