As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

EXCLUSIVE: Largo, the AI-solutions company backed by Sylvester Stallone, has acquired U.S. consumer research and market ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...