Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Marketing is a dynamic and multifaceted field that is constantly evolving in response to changes in technology, consumer behavior, and the economic landscape. With the rapid development of digital ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Kentico today announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

Successful campaigns aren’t created on an ad hoc basis, they are thought about and planned in detail. Fiona Keating reveals the steps marketers should take when putting together a campaign strategy ...

Claude Code integrates with GitHub and can pull Analytics and Search Console data, giving teams clear fixes and faster output ...

Earnest and Ingeus created a strategy and campaign that delivered huge awareness gains in a crowded recruitment market - from 6.3 million ad impressions, to a 35 per cent increase in LinkedIn ...

The Loop Marketing earns three 2026 Web Excellence Awards for standout web design and integrated campaigns, showcasing ...