Marketing Mix: The 4 Ps of Marketing and How to Use Them

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...
Business Wire

Role of Marketing Mix Strategy in Strengthening the Level of Competitiveness in the Vegan Foods Industry | A Quantzig Case Study

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy for a vegan foods manufacturer. The client is one of ...
Forbes

Four Frameworks For Building Your Startup’s Marketing Plan

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Many founders and entrepreneurs find themselves diving ...
Marketing

The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...
Forbes

How To Create A Marketing Plan

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...
Entrepreneur

Why and When to Review Your Marketing Plan

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...