Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Marketing has many purposes, including introducing products and services, increasing a company's brand awareness, and driving sales. Marketing can't accomplish any of its purposes without effective ...

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Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I saw Nancy speak at the World Domination Summit in Portland, Oregon, and invited her to Marketing Smarts to share her secrets ...

You've likely sat through dozens of terrible presentations and resented every minute. You know what I'm talking about: the identically themed slides, the walls of text, the monotone of the presenter's ...

Richard Goring is director of BrightCarbon. The past year has brought a magnitude of changes for the marketing teams that most people thought would take a decade to take hold. The immediate impact of ...