AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more ...
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Survey says: The importance of survey data in marketing
Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.
As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...
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