Frédéric-Charles Petit is a market research industry veteran who founded Toluna in 2000, after seeing the web’s potential as a research platform, and later how ...

Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately, your brand. Soliciting survey data can help brands determine how their products and ...

Posted: May 22, 2025 | Last updated: July 11, 2025 We want to know what our customers think, but sometimes we don't know how to ask them. Here are some tips on making marketing surveys that will get ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...