Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...
The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...
The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...