Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...