Bad publicity can shake a company’s reputation and erode hard-earned customer trust. But setbacks don’t have to define a brand forever—how leaders respond can determine whether loyalty is lost or ...

Negative publicity about data breaches can have a large impact on email response. A decline in trust can have a negative effect on both sales and email.

Social media, anti-immigration protests and visitors leaving rubbish on the beach are among the issues that a hotel owner has said are impacting bookings. Rosie Radwell owns the Marsham Court Hotel ...