This story originally appeared on WIRED Japan and has been translated from Japanese. Built in 1969 in Uji City, Kyoto, the Uji Kokura factory was originally responsible for the production of toys. Now ...

The Pokemon manhole cover at the Nintendo Museum features Pikachu, the mascot of the franchise. It looks like it’s running forwards. Meanwhile, a Poke Ball and a Game Boy are visible behind it.

Nintendo wants families to choose Nintendo, even outside video games. Nintendo explained what they have planned to expand their IPs outside the world of video games, and what their line of thinking is ...

And yet, given their knack for reinvention, it would be foolish to doubt that when Nintendo says they’re going to open something as mundane as a museum, that there wouldn’t be some deeper twist.

You don’t need to know a Shino from a Mario from a Zelda to appreciate the Nintendo Museum, but anyone who spent their childhood (or—no judgment—last weekend) glued to their Nintendo Switch or vintage ...

Many of us of a certain age can still remember the first time we picked up a Nintendo Entertainment System controller, quickly immersing us in the colorful worlds of Super Mario, Zelda and Donkey Kong ...

For being one of the most influential cultural forces in the history of gaming, it’s kind of a thing for people to shit on Nintendo. Its current console, the Switch, is home to some of the greatest ...