Today’s businesses need a robust social media presence to boost brand awareness, build a recognizable identity and increase sales. What started as a space for personal entertainment and connection has ...

If your business relies on Facebook for social media marketing, you’ve probably noticed a drastic decline in organic reach over the past several years. In other words, your posts aren’t displaying on ...

The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of ...

About a decade ago, the Guardian asked IBM Vice President of Marketing Caroline Taylor about the impact of social media on the company’s marketing. Taylor said that “the amplification is extraordinary ...

Brands don’t need gimmicks to grow a robust following on social media—they need relevance, consistency and a clear sense of purpose. But figuring out how to turn those principles into actual results ...

Tension: Marketers keep optimizing for yesterday’s algorithms while platforms have quietly rewritten the rules of visibility around discovery, not distribution. Noise: The endless cycle of “hack the ...