A 3-second delay had announcers Bob Papa and Paul Azinger and on-site reporter John Cook stepping over each other: “It made us look kind of stupid.”

The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, grip trainers, personalization, and limited-edition collabs—coming soon to courses everywhere.

The second event of the PGA Tour season takes place this week in Southern California with The American Express 2026. Held at La Quinta Country

Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA Tour debuted a new commercial that will run throughout the season.

Hosted at the Orange County Convention Center in Orlando, Florida, the PGA Show is one of the largest gatherings of golf industry members in the world. The PGA Show is set to host more than 33,000 golf industry professionals from 94 countries and all 50 U.S. States, as well as more than 1,100 participating brands.

Somewhere, everyone knew Brooks Koepka rejoining the Tour would come with some diss, but the timeline of it wasn’t sure. Well, it is now.

Brooks Koepka’s PGA Tour comeback sparked headlines as Bryson DeChambeau, Jon Rahm, and Cameron Smith stayed loyal to LIV Golf despite his high-profile return.

The #1 B2B ecommerce platform for the golf industry introduces a completely reimagined wholesale experience. ANAHEIM,

Dustin Johnson and Brooks Koepka were among the first big names to leave the PGA Tour for LIV Golf in 2022. While Johnson has embraced his new life with LIV, Koepka wasn’t as settled.