International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the ...

Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...

The internet and new media have changed marketing from a monologue to a two-way dialogue between companies and customers. That’s according the Philip Kotler, the father of modern marketing. “The old ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...

Kellogg School of Management, Northwestern University's business school, located a few miles north of Chicago on the shores of Lake Michigan, frequently ranks among America's top ten business schools.

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...

Philip Kotler's four P's of marketing—Product, Price, Place, and Promotion—have long been foundational, but he recently introduced a fifth P: Purpose. Purpose-driven branding can backfire if not ...

Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...