A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in consumer subscription businesses. And, as subscription businesses continue to mature and economic ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...