How do consumers recognize their need for life insurance, shop for it and eventually purchase coverage? The customer journey involves a trip through the Purchase Funnel, according to LIMRA research.

For decades, marketing 101 courses have taught and reinforced the very linear, very neat progression of the purchase funnel. Guiding marketing decision-making since its inception, it’s a rinse and ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data.