The games haven't even started yet, and it's sold out.
From the All-American Ralph Lauren outfitting Team USA to Lululemon elevating Canadian pride, each outfit, logo and colorway is uniquely crafted for the high visibility of Milano Cortina.
Warning: You may be tempted to book last-minute tickets to Milano Cortina after reading this.
There’s nothing the internet loves more than a good unboxing video, and the Team USA hauls from the 2026 Milan Cortina Olympics did not disappoint.