Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers need to know before ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Info-Tech Research Group's latest research delves into the transformative power of Generative AI (Gen AI) for retail marketing strategies. Highlighting the challenges and opportunities marketers face, ...

JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches, ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...