Ikea is expanding. But this time it's not with new physical stores. The home design company is entering the virtual world.

Virtual Stockholm sofas. No assembly required. Ikea’s new store is in the metaverse.

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes. For a limited time, players of the ...