In today’s crowded digital marketplace, businesses face growing pressure to spend their marketing budgets strategically. With a wide range of options available, paid search, social media advertising, ...

SEO has gone through countless phases since search engines first came on the scene and gained widespread commercial use: from the early days of keyword-stuffing and webmasters' controlling the SERP ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, the influence of artificial intelligence ...

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn't all that new. "With ChatGPT, all of a sudden ...

Brands can expect more targeted ads closer to the point of sale as generative artificial intelligence (GAI) continues to roll out at Google and Microsoft, according to insights from Insider ...

Over the past 20 years, I’ve attended many industry trade shows for plastic surgeons, oral surgeons, medical spas and the like. These events provided a front-row seat to the significant changes in ...

This guide explains local SEO in practical terms, showing how Melbourne small businesses can use it to increase visibility, enquiries, and long-term stability.

The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting ...