Marketing and sales teams have spent years trying to perfect the art of the traditional sales funnel. In this model, prospects enter at the top of the funnel and move seamlessly through distinct ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Although it’s tempting to regard your sales funnel performance as the most important objective, understanding customer behaviour is the ultimate goal and it requires an overview of both the buyer’s ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

We’ve all heard more times than we can count — work smarter, not harder. With a thoughtful and well-executed pipeline and sales funnel, everyone’s favorite overused phrase can become your reality. A ...

This article details how to fix broken sales funnels using ChatGPT by focusing on the buyer's journey, not the seller's process. It recommends mapping the true prospect path, crafting urgent headlines ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...