Out of all the surprises happening in Overwatch next season, a collaboration with Sanrio may be the most unexpected — but also the most welcome, particularly for fans of cute and cuddly things. Hello ...

Hello Kitty's new official collaboration with Evangelion unites her classic design with two major characters from the classic anime series.

Hello Kitty’s legendary designer Yuko Yamaguchi is stepping down at 70, ending a 46-year era that turned the character into a ...

Sanrio is the latest in a long line of Overwatch crossovers. Last year saw a number of new crossovers as well as returning ...

An essential guide to San-X's bear mascot before the Rilakkuma anime drops in April ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

The Overwatch x Hello Kitty & Friends collaboration was released on February 10, 2026, and the skins will be available in the shop until February 23, 2026. Crossovers in the game tend to be ...

Longtime Hello Kitty designer Yuko Yamaguchi will hand over creative duties in 2026 after 46 years shaping the global icon.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Hello Kitty and her adorable group of friends are back for a brand-new merchandise collection with ...

Sanrio’s top mascot is arguably the most popular mascot of all time as Hello Kitty persists in bringing the company untold amounts of funds the albino character’s face is printed on merchandise ...

LOS ANGELES--(BUSINESS WIRE)--Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The “My Hello ...