Add Yahoo as a preferred source to see more of our stories on Google. Collage of Willow Shields and a phone illustrating a viral TikTok video about excessive phone use's impact on life and mental ...

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also ...

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras. The embarrassing screwups ...

Most mobile advertising works best when nobody is looking. Targeting adjusts in the background. Frequency caps tighten or loosen invisibly. Retargeting pools quietly refresh themselves based on ...

UK smartphone users are largely ignoring ads they receive on their handsets according to research by Deloitte, with consumers deeming them intrusive. 88% of UK consumers ignore ads on their mobiles ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Motorola Mobility has been banned from claiming it offers the "world's most powerful smartphone" by the UK's advertising watchdog. The US mobile company, which is set to be acquired by Google in a $12 ...