Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

The “2026 State of Performance TV Report” finds that budgets are shifting away from YouTube, Meta and TikTok and that ...

Imagine you're a new business in a small town, and the city's social media manager walks into your store and asks to feature your business on Instagram. Once it's posted, you're shocked to see it has ...

Having meaningful, impactful, compelling, digestible and results-driven storytelling on all of your active social media channels is imperative to reaching your audiences.

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.