Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2026 might be the year it finally catches up to you. While you’ve been overthinking ...