Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media users’ consumption habits have shifted. They have shorter attention spans and a need for easily accessible and digestible content at their fingertips. As such, short-form, zero-click ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

OpenAI likely needs ads to help bridge the gap between its revenue and spending plans. But its AI video-generator app Sora faces heavy competition from Facebook, TikTok and more. OpenAI's Sora could ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.