More SB coverage: XLVIII odds | Expert picks | Super Bowl weather | Latest news Every year there are ads that don't make the cut for the Super Bowl and 2014 is no different. This year's rejected ...

In the middle of a brand makeover, SodaStream sits out the biggest game of the year. The Super Bowl is a time for marketers to stand out, broadcasting their messages to the largest television viewing ...

SodaStream, the at-home soda-making system, offers a sustainable and more healthful alternative to supermarket soda brands. SodaStream’s drinks contain less sugar and generate less bottle waste with ...

The Super Bowl marks the biggest night of the year for football and marketing, but some ads over the years have been ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...

Though actress Scarlett Johansson removes her bathrobe in sultry fashion in a YouTube video released Monday by SodaStream, that's not the reason Fox rejected the ad from appearing at this year's Super ...

Are you a print subscriber? Activate your account. 17 hours 29 min ago 18 hours 11 min ago 20 hours 56 min ago By E.J. Schultz - 21 hours 15 min ago By Ad Age and Creativity Staff - 22 hours 19 min ...

The company has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank. By The Associated Press Scarlett Johansson Horizontal - H 2013 ...

Almost two months after Scarlett Johansson stepped down from her position as an Oxfam ambassador over her role as the celebrity face of Israeli soda company SodaStream, the actress said she doesn’t ...

Airing tonight (Thursday 29 November) during ITV1’s ‘I’m a Celebrity…Get Me Out of Here’ the interim advert invites people to view the banned advert on YouTube, delivering the message that SodaStream ...

During the Super Bowl, home soda maker SodaStream aired an ad to the effect that using their product (recently redesigned by Yves Behar) would result in millions of fewer plastic bottles. This was ...

Bubbly water and politics haven’t mixed well for Hollywood actor Scarlett Johansson. After recovering from a kerfuffle over a Super Bowl ad she appears in, she suffered a painful blow over it Thursday ...