That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...
See Starbucks’ Entire New 1971 Cup Collection ...
When Starbucks announced earlier in January that it would be removing the words "Starbucks Coffee" from its logo and leaving its iconic twin-tailed, long-haired mermaid all by herself, many ...
Actually, a lot of what they watch are advertisements. There is no better place for a brand to attach itself to a cultural moment than the Super Bowl. This year, Starbucks is getting in on the moment ...