What happens to the Patriots' merch after losing Super Bowl 60?

The New England Patriots lost Super Bowl 60, so what happens to all of the pre-produced merchandise that declares them champions?

What happens to the losing team's merch after the Super Bowl? Find out where all of those shirts and hats go

The NFL destroyed the losing team's merchandise up until 1997, when the league found a more sustainable solution for the extra items ...

Where to buy Patriots hats that arrive before Super Bowl 2026

The New England Patriots are headed to Super Bowl LX on February 8, 2026, and if you’re planning to celebrate the big game in style, grabbing a Patriots hat from Fanatics or NFL Shop is one of the ...

What happens to the Patriots' Super Bowl championship merch now that they've lost?

Wondering where the Patriots' unused Super Bowl championship merch will go now that they've lost? This organization helps the ...