Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of an ...

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Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

We need to have a conversation about AI in media planning. More specifically, what will agencies be forced to do in the age of agentic media? AI Agents are everywhere now. Just watching TV last night, ...

NEW DELHI (Reuters) -Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global ...

If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies. You’d never make it to the airport on time for a flight if you constantly ...