Forbes contributors publish independent expert analyses and insights. We are female leaders committed to advancing women in business. The traditional marketing funnel is broken. Customers today behave ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with ...

It goes without saying that today’s digital marketer has an infinite set of options for reaching its target audience online. Within the single umbrella of “digital” there are multiple formats ranging ...

Digital media literacy is defined as the ability of individuals in today's information age to use digital technologies effectively, consciously, and critically. Beyond traditional literacy, digital ...