Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

In a tight economy it’s no surprise that QSR restaurants focus on their value proposition in ads. We’re seeing more promotions of deals, offers and loyalty clubs in advertising right now, with ...

“Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.” (Edwards W. Deming) In the competitive world of business, one ...