At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Which is the superior marketing strategy between traditional and digital? This has been an age long debate since the invention of the World Wide Web that seems like a never ending battle for supremacy ...