YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how ...

A new collaborative and creative feature is now available on YouTube Shorts, offering the ability to "Remix" various content from its library to one's vertical video to post on the platform. Through ...

YouTube shorts is gaining on TikTok among music fans, per a new Luminate report. TikTok has long been a go-to platform for music discovery, but other apps may be catching up. YouTube shorts could be a ...

YouTube will let creators generate Shorts using AI likenesses, using real and virtual content while cracking down on deepfakes and spam.