Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...

Data visualizations can significantly affect how people understand and interpret data. But data visualizations can be biased and exclusionary, perpetuating inequity and harmful stereotypes.

Testing applications is a maturing discipline with tools that help quality assurance teams develop and automate functional tests, run load and performance tests, perform static code analysis, wrap ...