Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...
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Chipotle, the US Mexican restaurant chain, introduced a new generation to a legacy promotion by entering the metaverse, resulting in over 8m plays of an online game and more than 4.6bn PR impressions.
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