While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

Forbes contributors publish independent expert analyses and insights. I write about technology and how it impacts workforce transformation. Tony Haile, CEO of Chartbeat, wants to overhaul the web ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...