Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Forbes contributors publish independent expert analyses and insights. Dr. Jonathan Reichental covers technology in business and society. Right now, it won’t come as a surprise that digital ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...