In a market where every dollar counts and tight reporting is expected; the lack of clarity has been both a performance and ...

The Marketing Analytics Symposium Sydney returns on 24 February to bridge the gap between what marketing academics know and what practitioners are grappling with.

These five social media shifts aren't aspirational or what might happen. Rather, they’re what's working for brands who've paid attention.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

The motor insurance market in Australia is mature, highly competitive and its growth has plateaued. Nowadays the only real way to grow is to steal customers from competitors. And therein lies the ...

Have you ever used social media for inspiration on where to dine? Or even for where to travel? If you have, you’re not alone. In fact, social media remains an increasingly important motivator for ...