Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.
BCG’s Parul Bajaj highlights the critical need for "bionic marketing" to navigate India’s hyper-complex landscape. From ...
HODL Waves offer a unique perspective by categorizing coins based on the duration they have been held. This segmentation into "age buckets" allows investors to visualize the economic significance of ...
Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...
Global Vertical Farming Market size was valued at USD 8 Billion in 2025 and is projected to grow at a CAGR of 25.7% from 2025 ...
AI can draft emails and optimize websites, but it can’t replace the emotional connection that occurs when someone sees your face, hears your story, or meets you in person at an event. As AI transforms ...
Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...
Global Vertical Farming Market size was valued at USD 8 Billion in 2025 and is projected to grow at a CAGR of 25.7% from 2025 to 2032, reaching nearly ...
MarTech on MSN
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...
Clutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an ...
Hyperpersonalization uses real-time data, AI, and behavioral analytics to deliver uniquely tailored digital experiences.
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is ...
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