Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

Ads that run on websites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to Condé Nast and McPheters & Company, which recently ...

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

Don’t call it cord cutting, but consumers are watching nearly 9% less cable television, while increasing their viewing of content on a PC by 26%. That’s according to new research from Dynamic Logic in ...

If you had typed “Grantham University” into Yahoo’s search engine last week, what would have appeared at the top of the page, above the actual search results, was not a link to Grantham’s Web site but ...