Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

PUNE, India, Feb. 3, 2026 /PRNewswire/ -- Global Vertical Farming Market size was valued at USD 8 Billion in 2025 and is projected to grow at a CAGR of 25.7% from 2025 to 2032, reaching nearly USD ...

LANSHAN DISTRICT, LINYI CITY, SHANDONG PROVINCE, CHINA, January 16, 2026 /EINPresswire.com/ -- In early 2026, against ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A loss-making asset manager saw its stock leap on Tuesday in just the latest example of how a corporate announcement of the purchase of a digital asset has sparked sensational returns. CaliberCos ...