Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

Across property, retail, and B2B sales, you are still being pushed through a linear “funnel” that was designed for a slower, ...

If your video strategy waits until the buyer is “in-market” or “ready to buy” to show up, you’re fighting over the remaining ...

At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon ...

Google's Universal Commerce Protocol shifts Shopify discovery from SEO to AIO in Gemini, fewer clicks, more chat checkouts, plus a 2026 action checklist.

The report notes, India’s OTC market is supported by multiple structural tailwinds—including swelling middle‑class affluence, ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

Today’s consumers don’t start shopping with a list; they start with a question. “What should I buy for my teenage nephew who likes anime and cycling?” “What’s a thoughtful gift for grandparents who ...

Artificial intelligence is no longer a shiny experiment sitting off to the side of the media plan. According to a new joint report from Boston Consulting Group and Moloco, AI tools like ChatGPT, ...

Some advocates have questioned whether the compressed 2026 timeline for using the federal windfall is even feasible.

Several innovation platforms are reshaping the global economy. AI remains the critical platform, accelerating global GDP growth. Look out for the impact of AI on infrastructure and consumers. Big ...

DETROIT, Jan. 13, 2026 (GLOBE NEWSWIRE) -- Alpine IQ (AIQ), the leading data and marketing platform for cannabis retailers and brands, today announced a major evolution of its Loops media product: ...