Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, …

Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive …

The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales …

The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and

Mar 19, 2025 · Explore top digital marketing strategies for 2025, including search engine optimization, AI, automation, content marketing, and more to drive growth.

Jan 27, 2026 · AMA Conferences, Events & Training As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. …

Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For example, a …

Topics - American Marketing Association All Topics Welcome to your one-stop hub for staying ahead in the ever-evolving landscape of marketing. Tailor your journey by selecting your preferred topics to …