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  1. Working Backwards: The Amazon PR/FAQ for Product Innovation

    May 2, 2024 · The Amazon PR/FAQ is the key document in the product discovery or working backwards process, used to ensure that all stakeholders have a common understanding of the …

  2. THE AMAZON WORKING BACKWARDS PR/FAQ PROCESS

    Start with the customer and work backwards—harder than it sounds but a clear path to innovating and delighting customers—a useful working backwards tool: writing the press release and …

  3. Amazon Working Backwards Template | PR FAQs - Hustle Badger

    Amazon’s Working Backwards Process, often called ‘Amazon PR FAQs’ is a way to ideate, refine and perfect new product development by imagining what the press release would say on …

  4. Discover PRFAQ: Amazon’s Innovation Blueprint +Template

    Mar 17, 2025 · Explore PRFAQ, Amazon's proven innovation framework. Apply it to your own workflow with templates and examples to guide you and your team.

  5. How to Use Amazon's Powerful PRFAQ Framework For Anything ...

    Apr 29, 2025 · The PRFAQ framework isn’t just about writing a document—it’s a type of mindset that aligns teams, reduces risks, and empowers everyone, from junior engineers to seasoned …

  6. The PRFAQ Framework | Book, Templates, Examples, Working ...

    What is a PRFAQ? A PRFAQ is a document framework and a method to think, articulate, and inspire action. It helps you (and your organization) develop an idea into a viable project …

  7. Example PRFAQ - Silicon Valley Product Group

    This is an example of a PRFAQ (which is one type of “6-page written narrative”). It’s important to understand that this document is not a real press release. It is an example of a technique used …